The Story of Tom Brennan Quotes and Techniques Essay Example

The Story of Tom Brennan: Quotes and Techniques Paper Tom Brennan Analysis The novel begins with a journey, both physical and emotional; the Brennans are physically moving houses and towns, but also moving into new, unfamiliar territory. The leaving of ‘home’ is synonymous with the left of what id known, familiar and comfortable, in a literal and metaphorical sense. ‘The Story of Tom Brennan’: Prologue ‘In a couple of hours they would wake up and find us gone, far away, so as not to remind them of their pain and what our family now meant to this town’ (p. 2) Chapter 1 ‘I hadn’t decided if I was playing rugby this year. In fact, I hadn’t decided if I was playing ever again. I didn’t know if I could without my brother. Things just weren’t that simple anymore. ’ (p. 10) Rugby makes up much of Tom’s own self-identity – he’s reluctance and indecision to play again signifies the uncertain period he’s going through. Tom is forced to re-define himself without his brother for guidance, of whom he lived in the shadow of for his entire life. He’s now confronted with the task of negotiating the adult world, on his own. Without his brother, and without Mumbilli, Tom feels he can’t continue with rugby, meaning he’s lost much of his identity. Chapter 2 We will write a custom essay sample on The Story of Tom Brennan: Quotes and Techniques specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Story of Tom Brennan: Quotes and Techniques specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Story of Tom Brennan: Quotes and Techniques specifically for you FOR ONLY $16.38 $13.9/page Hire Writer ‘Tell someone who cares, Tom. ’ (Kylie, p. 15) Kylie and Tom’s relationship is breaking down. This quote represents not only Tom and Kylie’s relationship being in turmoil, but also the entire families. The loss of Daniel, and comfort of their hometown, stresses the family because of the great loss of identity they’ve encountered. Chapter 3 ‘You see Fin was changing, growing and somehow that altered things between Daniel and him. ’ (p. 33) Fin is physically changing, growing into an adult, and this is affecting his relationship with people, particularly Daniel. This quote reinforces the fact that growth and development is inevitable, although comes with pressure and external influences. Chapter 4 ‘His legs had wasted to long pieces of bone wrapped in shiny skin. ’ (p. 61) Fin is a constant reminder of childhood, of the night the accident and everything difficult that’s happened since. Seeing Fin so withered and frail is confrontational for Tom, and is often a source of fear and barrier for emotional growth for him. Chapter 5 ‘I’m going to get you, you dobber. ’ (Daniel, p. 70) A flashback to when Tom and Daniel were very young helps to contrast between then and now; we can see the innocence and naivety of childhood in this scene, and this helps to understand the leg of the journey that’s already undergone. Tom is now in his teenage years, and grown physically, mentally and emotionally, and continues to do so. This is stresses that the journey of ‘into the world’ is a long, tedious one, and also inevitable. Chapter 6 ‘Don’t start preaching to me, Tom! ’ She jumped off the bed. ‘Just because you’re so paranoid. People are going to find out sooner or later. Our foreheads were almost locked together. ‘Don’t you get that! ’ She pulled away and walked to the bedroom door. ‘Get out,’ she spat ‘I don’t want you in here You’re such a downer, and I don’t need it! ’ (Kylie, pp. 87–88) Continued fracturing of Tom and Kylie’s relationship again represent the entire family, this time highlighting each person’s different method in coping with the uncertain times. This turmoil has forced passing judgments onto each other, and further pushes them into worlds of greater responsibility, complexity and individualism. Although difficult, this is essential for growth into the wider world for Tom, as it forces him to break from his pre-established self image in the shadows of his brother and develop individuality. Chapter 7 ‘Sunday the 28th of August marked the first day of my new life. ’ (p. 101) 28th of August was the day after the accident; the day Mumbilli discovered the tragedy, and the day that everything changed for the Brennans forever. This quote highlights Tom’s alertness to the journey soon to be made. Chapter 8 ‘I want to see Daniel this weekend. ’ (Tom, p. 115) Tom takes a big step forward in overcoming the adversities he’s faced with, showing that he’s maturing and making steady way through his journey of growing into the wider world. Chapter 9 ‘The back page of the Billi Weekly ran a photo of me throwing a dive pass to Daniel’ (p. 120) Flashbacks to Tom’s previous rugby games with his brother re-affirm the loss he feels towards his old life. Tom feels the need to have everything the way it once was, and Coghill can’t replicate the joy he found in the endless afternoon training sessions with Daniel and his father, nor the adulation of the local community. Chapter 10 Didn’t they realise we weren’t like everyone else here? ’ (p. 130) Tom feels because they once were a respectable family in Mumbilli, they shouldn’t be considered in the same way as others who were relatives of criminals, and shouldn’t have to go through the security measures at the prisons, like the other ‘criminals’. He hadn’t accepted that Daniel was also a criminal. Chapter 11 ‘Well, Tess,’ Kath started, ‘I’m sorry about that. But my son can’t even turn his neck to see his back. ’ (Kath, p. 154) This serves as a reminder of the past, everything that happened and the pain the family is now experiencing. It also stalls, and possibly prevents, any positive progress the family had made individually in coming to terms with the accident and getting over the ordeal. Chapter 12 ‘You know, today I’m going to the Hill Deli to buy one of their homemade lasagnas. I hear they’re delicious. ’ (p. 167) Gran is genuinely trying to grow closer to Tom, by showing her concern for his wellbeing and her want to resolve Tom’s inner turmoil and the distance he feels between himself and the rest of the family. This demonstrates the resolution of the families fighting, and beginning of acceptance and growth. Chapter 13 ‘You know why I feel so bad? ’ I rolled my eyes at her. ‘Cause it affected you, Tom, and that’s the thing that dawned on me afterwards. I’m so angry at Daniel because, well, because what he did has ruined everything for me and you. As if he ever would have thought of that. ’ (Kylie, p. 189) Although Kylie has done wrong by the family, and a fight has occurred, this quote demonstrates how Kylie’s coping with the accident and moving towns, how Kylie feels and who she blames, and the beginning of Tom and Kylie’s relationship repairing. Chapter 14 They deserve a fair go, like you did. ’ (Joe, p. 210) This quote demonstrates that although Tom doesn’t feel the same about rugby anymore, and he’s new team can’t live up to his old team, he needs to move on and come to accept things the way they are now. Chapter 15 ‘But I was beginning to think it wasn’t a load of crap. Something was dawning on me. Something I thought I’d never feel. ’ (p. 214) Tom visits Daniel, and Tom begins to understand that winning isn’t everything when Daniel questions how someone could lose, and still enjoy themselves. This is demonstrative of Tom moving forward, maturing and coming to accept things the way they are now. Chapter 16 ‘He was on a self-destruct mission. ’ (Tom, p. 229) After Kylie and Tom discuss the accident, and reveal their own individual guilt’s of interfering (or not) in the lead up to the accident. The pair comes to the conclusion that Daniel was his own worst enemy, and ultimately, he brought this all on himself. This is an important step in moving forward, coming to terms with the accident. Chapter 17 ‘The siren rang for full-time, the score still 9–7 but you would’ve thought we were the winners. (p. 251) This quote demonstrates the progress Tom has made in the world of rugby; the game still makes up much of his self-identity, but his attitude has changed. This is demonstrative that Tom no longer needs to win to feel satisfied, proving he has made much progress into his journey into adulthood. Chapter 18 ‘I think I’ll call you Harvey’, she crooned. ‘Because Saint Harvey was famous for his miracles. ’ (Gran, p. 268) Brendan and Tom build Gran a new chicken coop together, and surprise her with it. Gran is grateful for the boys giving her the gift of a past she’d thought she’d lost forever. This is demonstrative of the family ties being rekindled and as strong as ever. Chapter 19 You helped me find my old self. Believe me, that’s everything. ’ (Tom, p. 283) Tom finds himself at peace with the world he lives in, he feels whole again. Although we realise he’s not the same anymore because of the journey he’s been through, Tom relates the happiness he feels now to the child-like happiness he felt before the accident and before everything began to change dramatically. Tom overcame his adversity, along with the rest of his family, and is now so much closer to adulthood.

The Negative Prefix il-

The Negative Prefix il- The Negative Prefix il- The Negative Prefix il- By Maeve Maddox From a reader commenting on the illegal alien post: I used to hear from my history teacher in high school that the word illegal isnt actually a word. I never followed up on that notion, but I suppose from popular usage, illegal has become legitimized. Do you have any etymological info on that? The word illegal with the sense of â€Å"not legal or lawful† has been in English since 1626. Similar words existed in Middle English and French as early as the fourteenth century. The expression illegal immigrant dates from 1939 during the British mandate in Palestine. The term was applied to Jews who entered Palestine without authorization. The word illegal derives ultimately from Latin: legalis â€Å"legal† with the negative prefix in-. The n of the prefix assimilates to l in words that begin with l: illegal: not legal or lawful illegible: not legible; incapable of being read illegitimate: not recognized by law as lawful offspring; not rightly deduced; departing from the expected illiberal: not liberal; not generous; not broad-minded illicit: not permitted; not allowed illimitable: not capable of being limited or bounded illiterate: unable to read or write illogical: not logical; contrary to logic Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:50 Handy Expressions About Hands30 Baseball IdiomsKn- Words in English

Audit Client Considerations

With this particular case study I will discuss several questions and facts regarding audit client considerations. 1) A brief summary of the case. 2) Identify key behaviors, attitudes and ethical dilemmas (if any) faced by the auditors. 3) Assess the philosophical and practical alternatives summarized in the case questions and evaluations of those solutions. 4) Briefly summarize what I would do faced with this situation in real life. The case is that of a CPA firm, Cardinal Coyote, located in Phoenix, Arizona and centers around three personnel members. Yancy Corliss is a new partner with the firm that is summoned into the managing partner’s office, Sharon Rules. Rules indicates that Jost Furniture is looking for a new auditing and she has been approached to submit a bid. Before committing to a bid Rules would like Corliss to conduct a background check to assess the potential risk of obtaining Jost as a client. The contract could prove to be quite lucrative for the firm as the company will need advice on international expansion. Since the bid is due to close fairly quickly she gives Corliss three days to report back to her. Corliss assembles his team which includes Lanny Beaudean who worked for the IRS for two years before joining the firm. Beaudean hopes to gain international experience with the firm so as to further his dream of becoming a CEO. The other two members of the team are Vinnie Gabelli and Jacki Oloff both of whom are not Arizona natives. After discussing their respective duties the team met at the end of the day to discuss their findings. After following a checklist of risk assessment they followed all except for the Verify the circumstances of any prior auditor’s dismissal1. The team felt that Yancy Corliss would be better suited to obtain this information. After non response from the firm’s attorney and sidestep answer of personality conflicts from Jost the team did receive permission to speak with previous auditors. They discovered that since there had been a modified opinion of the 2006 financial statements, where the auditors raised questions of going concern. The company had suffered persistent losses and the lack of cash flow was impairing their ability to secure financing. They also learned that subsequent auditors had been dismissed also for apparently coming to the same conclusion as the predecessor firm. Upon further investigation the team found that a million dollar loan covenant had been violated by neglect to keep a minimum balance due to the fact that the owner had withdrawn $500,000. 00 out of the company account to place a down payment on his home. The next time the covenant was broken the bank started foreclosure on the loan. The behaviors and attitudes of the auditor’s was very professional in exercising due diligence and proper training in the following manners. Oloff tried to contact the attorney several times by phone, left five messages and when she inquired about voice mail and email received a no answer to both types of technology. She also tried to set an appointment but was fended off of this type of communication as well. Corliss was put off about speaking with the previous auditors by the owner citing that there were personality conflicts and his concern was they would speak ill of the company. Corliss reminded him that it is required part of the procedure to accept them as a client. Gabelli investigated the going concern aspect, in doing so he found out that a loan to Phoenix Second Bank had begun foreclosure proceedings and the reasons behind this. He also found that by the time the foreclosure process had been completed the loan had been paid off. Finally Beaudean expressed his and the team’s concerns about taking on Jost as a client. All of these actions are in accordance with GAAS requirements on due diligence and appropriate training2. However had the situation arisen that is stated in question 2 of the case study there would be a serious issue that would be faced by Rules and Beaudean both. Question 2 asks what if Corliss had recommended that Jost be taken on as a client which surprises Beaudean and he asks what other factors did he consider and his response is â€Å"I am a new partner in the firm. I have to bring in new business. This client is a slam dunk. If we make a reasonably competitive bid, we will get the account. † â€Å". This presents a problem for Rules and Beaudean. It is abundantly clear that in this scenario Corliss is placing his needs above that of the society (in this case the firm). This as we have learned places him at Stage 2 of Kohlberg’s Model and violates all of the Six Pillars of Character. If Beaudean decides to follow the ethical choice of reporting his team’s findings to Rules the trust that was given to Corliss by assigning him the task of doing a thorough investigation. Due diligence and professional care are two of the core foundations upon with not only GAAP is founded upon but GAAS as well. Every accountant whether he/she is a Certified Auditor, CPA or CMA is required not only by law but by Ethical Standards to practice in our profession2,34. If the decision were to go ahead and submit a bid it would violate the standards by which we practice and are ethically bound to abide. In conclusion I would have done exactly as the auditor’s did. I would strongly recommend against taking on Jost as a client not only due to the going concern but also because of the red flags that appeared during a background investigation. Who knows what would further show up that was either unethical or illegal or both. In my personal opinion no contract is worth tainting my professional integrity and reputation. If Corliss were to recommend taking Jost on as a client I would raise my concerns with Rules and outline all that we had learned as well as strongly recommend against taking on Jost as a client.

The James Bond Franchise Movies Essay Example | Topics and Well Written Essays - 2250 words - 17

The James Bond Franchise Movies - Essay Example The movies produced in the James Bond franchise strongly reflect the changing American identity and experience. The start of James Bond Films began with the purchase of rights from Ian Fleming by the American CBS television network, to turn the novel, Casino Royale, into a television adventure that would last for one hour (Rubin 23). The television adventure was adapted for screen by Anthony Ellis and Charles Bennett. It starred the American actor, Barry Nelson, as Bond. The movie franchise then developed over time under the auspices of Eon Productions, expanding in terms of business revenues and performance. It currently takes pride as the world’s one of the most experienced and lasting film organization in the world. Most of its movies espouse the events that mark the American experience and identity (Rubin 27). A number of these movies are highlighted below to show how they show and strongly reflect the identity and experience of America. From Russia with Love (1964) was the second movie done by the James Bond Film franchise. It was produced by the Eon Productions. The producers of the film were Albert Broccoli and Harry Saltzman while the director of the movie was Terence Young. The movie was premised and informed by a novel that had the same title done by Ian Fleming. The movie’s story centers on the mission that James Bond is sent to accomplish, which is to help in the defection of Soviet consulate clerk in Turkey. SPECTRE has arrangements for revenging the killing of Dr. No by Bond (Dodd 125). Red tells Bond â€Å"The first one wont kill you; not the second, not even the third... not till you crawl over here and you KISS MY FOOT!† (Young). The film is quite informative about the experience and identity of America. An analysis of the film presents a picture of how America was during the days and the transformation that had taken effect in the movie industry by then.

Evaluation of Batman Begins Essay Example | Topics and Well Written Essays - 500 words

Evaluation of Batman Begins - Essay Example Plot summary The plot revolves around Bruce Wayne’s past (childhood and life in exile), his return to Gotham City to achieve his aim. He joins Carmine Falcone’s group and gets trained at the League of Shadows. When he came to realize that the evil forces are trying to destroy Gotham City, he decides to save the same. With the help of Lucius Fox, Bruce Wayne transforms himself to Batman, a superhero. The following events include Batman’s fight with evil forces like Dr. Jonathan Crane, Ducard, and his ultimate victory. Three criteria and its importance to evaluate the movie Three criteria used to evaluate the movie Batman Begins are: Story Line, Light effects and Sound effects. This standard to evaluate the movie is important because it helps to have deeper understanding of the same, beyond a typical superhero film. Julian Darius describes the sound effects of the movie Batman Begins as â€Å"echo that of horror movies† (82). In the movie Batman Begins, the director gave ample importance to the Storyline (human beings with superhuman powers, fight between good and evil and the ultimate victory of good over evil), Light Effects (to portray a virtual real environment) and Sound Effects (to portray a superhuman world).

Beyond The Human Essay Example for Free

Beyond The Human Essay Nature is benevolent. It may condone one mistake of the human being. It may accommodate him in his yet another folly. But when the human beings continue with the deliberate, malicious and intentional negative activities to destroy Nature, Nature will hit back with tremendous vigor, for it has to recoup its original, natural health. Man is not the creature of Nature. Rather he is the product of the divine creative force that sustains the world. This novel by Atwood is grim and depressing and the contents therein, if it were to become true, do not augur well for the wellbeing of humanity. This book can be categorized as Science Fiction or speculative fiction, but as one goes through the contents, it reads like predictions that will come true. There is a method in the imaginative narrations which reach the borders or truth. At the end of each chapter, the reader is compelled to nod his head and say-yes, this can happen! How then to make this Planet Earth heaven-like? The answer is simple and direct. Eyes full of understanding, heart full of love and deep respect for the laws of Nature and the life that refuses conflicts—enough, these alone are enough! Two main themes dominate the book, Oryx and Crake. The novel relates to the distant future, the global warning has taken its toll, it has created many changes to the geography of Earth, that the coastal cities do not exist, and the name of New York is New New York. Umbrellas wont do to go outside in the sun; one invites certain death. The wealthier areas of the world still dominate, well-protected under places known as compounds and areas known as The Pleebands still exist. People live the normal life here, and understand Nature and its glory better. They know the real worth of Gods gifts to humanity. The plot of the book has three central characters. The narrator, Snowman, formerly known as Jimmy, is the only surviving human being on this Planet Earth. The sad beginning of the novel describes this terminally ill Snowman, sleeping in a tree. Food is in short supply; the sun is so hot that the Snowman has blisters on his body. The genetically engineered beings wolvogs and the pigoos that have managed to escape are now roaming the grounds, with no human beings to control them. At this stage, Atwood makes the reader ponder, as to what a sad pass the human race has arrived and the responsibility rests squarely on the shoulders of the captains who led the human race. The role of the scientists becomes suspect here. No doubt, they obey the orders of the politicians and do research on weapons of more and more and destruction. When questioned, their reply is that they have no responsibility for its use. Atwood provides the imperative advice to those who govern the affairs of humanity that if proper review is not made in time, even the desperate remedies will not be able to avert the forthcoming desperate situations. The important question is not who is responsible but what will happen to the Planet Earth, when such irreversible grim situations confront humanity—in this particular story, the humanity itself is extinct so who is there to tell the story and also listen to the story! To what a calamitous situation this mad craze for unending research has brought the human race, the so-called crown of creation! How the human beings are unable to know the real source of happiness? True happiness is not in reading more and more books, creating innovative materialistic objects. The products of mind related thinking can never be the permanent source of happiness. To achieve the state of bliss, an individual has to cross the barrier of mind, rather transcend it. Now the only surviving human being the Snowman, has the added responsibility of looking after a group of humanoid creatures named the Crackers. His best friend Crake invented them and created such class of people. They are supposed to be ideal human beings. If only the individual who created such human being were to know the exact nature of ideal human beings! Crakers are strange creatures, with no emotions, no desires, and no sex drive. They just procreate, as matter of reflex action. They are without any motivation. The concept of war is not known to these creatures, and this aspect seems to be the only good point about them. Being strict vegetarians, they have no desire for meat. They are simple people, but the meaning of their simplicity is not amenable to human reason. The question is, why for these Crakers were created at all? An important conclusion is the mind-less craze for research must stop. How to stop it and where to stop it, should be the concern of the leadership of the humanity. A popular protest to halt the undesirable and unhealthy growth of research that affects the human life must be on the top of the agenda. This aspect of research can be illustrated with an example. An over the counter medication for diabetes claims—the cure for diabetes is guaranteed with this medicine. But the side effects reported are, hypertension, night-blindness, hair fall, palpitation of the heart, with possible heart attack, high blood pressure, blisters etc. Further research is in progress as to how to avoid these side-effects. Is it not prudent to own the original disease, instead of extending a cordial invitation to so many side effects? So, this much about the world of research related to the medical world. So, the important question is why the world ended and why should it have ended thus. Due to the follies of the miniscule of minority of human beings, the majority had to face the ultimate disaster—total extinction! —Atwood elucidates this aspect convincingly and indicates her deep concern for the real happiness of human beings, which is an attainable reality provided right type of efforts are made. Conclusion: One must read this book; one must re-read and ponder over the contents. The points mentioned in the book are logical and the conclusions are frightening. Just remember the atomic blasts done over Hiroshima and Nagasaki. That was the time when the research on atomic weapons was still in its infancy. What if some mad political authority should initiate triggering the push-buttons of these silent demons? There wont be a Snowman to collect the ashes of humanity perhaps! Does the humanity deserve this? Perhaps not! Are we taking action and thinking strongly to avert such a situation? Perhaps not! Then who is to blame? Perhaps ourselves! The science-community, especially the bio-engineering division, is taken to task by Atwood and her deep suspicions about the craze of unending research are absolutely right. So, the scientists! —you may cross the moon and beat the stars; but probe and research you must the mysteries of a happy human heart! ************************** References Cited: Atwood, Margaret (Author) Book: Oryx and Crake. Paperback: 376 pages Publisher: Anchor (March 30, 2004) Language: English ISBN-10: 0385721676 ISBN-13: 978-0385721677

Hockey Lockout :: essays research papers

Players Behind Bars The National Hockey League (NHL) has a great history. Many think the ‘original six’ was the beginning. This is not so. In 1917 it consisted of five teams, namely the Montreal Canadians, Montreal Wanderers, Ottawa Senators, Quebec Bulldogs and the Toronto Arenas. Toronto was the only team with artificial ice. During the 1923-24 seasons a franchise was granted to the first American team, the Boston Bruins. As can be seen the first six team NHL occurred in 1924-5 but varied greatly from the six teams promoted today as the original six. In the 80 years since the original six teams were in place, the league has grown extremely rapidly, presently having 30 teams. [NHL History] Hockey is the Canadian game, but has also turned into a profitable business. The current commissioner of the National Hockey League, Gary Bettman, may have ruined the league for years to come. Bettman and the rest of the NHL owners are locking out the players demanding what they are calling "cost certainty." Their method for this is a salary cap. The owners are clearly at fault for the crisis at hand, and are the cause for the cancellation of the 2004-05 seasons. The owners caused each and every one of the problems they now wish to solve; they were not very welcoming to negotiations, and were not willing to bend from their unreasonable proposition of a ‘hard cap’. The owners have been the masters of their own demise. The New York Rangers, in the last few years have had an incredible pay role. Who is it that is trying to buy a winning team, by tripling salaries? Not the players – the Rangers owners. Consistently as the league grew from the original six to the thirty teams there are now, the salaries of the players grew with it. The owners did not buy franchises for the love of the game, but to make money. To make money the team must win. Owners have been constantly spending more money to buy their players. The players dedicate their lives to the sport, are constantly on the road, and sacrifice their bodies for the game. The player’s goals are to be the best that they can be. Did the players make the contracts? No – the only wrong they have committed was signing the dotted line on the bottom. The owners then take this action against the players to try to protect themselves from their own check books.

Economic globalization Essay

Economic globalization has changed the concept of crime and justice from being unique to one area to now knowing no boundaries. Terrorism is the most recent issue brought before the world and knows no boundaries. Is terrorism a crime that screams for justice? Or a declaration of war? If we use traditional meanings we cannot use the term war because war is started by a state and the terrorist acts of today are by small groups with fundamental ideas. The United States has declared war on terror calling for justice after 911. The world was outraged and shocked. The terrorist attacks were intended to destroy the foundation of western society. The events did not change the world order, but did change the world none the less. Technology that has helped business to go global also enhanced criminal networks to go global also. Global crime begs for global justice. The increase in global crime needs a global response. There has been progress towards global law such as the international criminal tribune that began in the 1990’s for Rwanda and The International Criminal Courts, ICC, created in 1998 in Yugoslavia. These organizations created treaties that were recommended for use by the European Parliament (Delmar-Marty, 287). But the reluctance of the United States to acknowledge a need for global justice has prevented the concept from developing to its fullest potential. How the U. S. defines terrorism conflicts with international interpretation and this fact won’t help to end global crime. International criminal law, on the other hand, would help in global crime. The creation of these global courts would â€Å"guarantee the independence and impartiality of judges, for it recognizes that they represent different legal traditions, including that of Muslim states† (Delmar-Marty, 291). The concept of crime or what is deemed a crime varies from culture to culture, so that fact alone calls for an international court that can accomplish more than relying on each countries law for justice. In the article â€Å"Global Crime Calls for Global Justice†, the author suggests instead of using the word terrorism to decide criminality the term â€Å"crime against humanity† should be used. Giving recognition of universal values that would ensure not only protection of human rights but also dignity of human beings around the globe (2002, 292). So when looking at 911 one should consider it a terrorist act, but instead as a crime against humanity. The global war on terrorism is constricting the flow of financial support to terror groups through Argentina, Paraguay, and Brazil. To circumvent these measures, transnational terrorist organizations are moving deeper into organized criminal activity. This transition poses a tremendous challenge to states struggling with a threat that has changed significantly since September 11. As terror groups transform into hybrid criminal/terror entities and partner with criminal syndicates, the threat to the United States increasing every day. Over the past few years and increasingly in recent months, leading intelligence and national security minds have noted the growing threat created by the transformation and convergence of transnational organized crime and terrorist groups. While there is some debate as to whether these groups are â€Å"converging† or â€Å"transforming,† it is clear that this growing threat is complex and increasingly difficult to counter with standard law enforcement and military counter-measures. As the United States and other nations adjust to the post 911 world of stubborn problems such as the Iraqi insurgency, Afghanistan, and Al Qaeda, the nexus of organized crime and terrorism, especially between the tri-borders of Argentina, Paraguay and Brazil could prolong these challenges and lead to further disruptions and threats to global security and prosperity. Impediments to wholesale cooperation between the two parties remain, but the merging of transnational organized crime and international terrorism in these countries is nonetheless on the rise (Sanderson, 2007). Global economics has truly been the core of crime that is called terrorism. There has been a connection to terrorism and money from oil. In an article by D. Ekman Kaplin he suggests billions of dollars in oil money goes to fund global terror and their networks. The article in U. S. News and World Report showed that I the 1980’s Saudi Arabia’s somewhat official charities became the primary source of funding for the jihad movement that spanned some 20 countries. The money was used to run paramilitary training camps, buy weapons and recruit new members. The charities the Saudi’s had started was in hopes of spreading their fundamentalists ideas globally. The money that was raised went to build hundreds of radical mosques, schools and Islamic centers that supported networks for the jihad movement. This is despite the fact that the United States had knowledge of this since 1996. The U. S. felt that foreign terrorism outweighed fighting terrorism at that time. In 1998, when terrorist struck two U. S. Embassies in East Africa officials in the White House felt a better picture of just how much money and where this money was coming from was needed. This was where the connection was found and it was shocking. The White House enlisted the help of the CIA to answer questions into the funding of Al Qaeda and of the leaders, Osama Bin Laden’s personal finances. Most of the money Al Qaeda had was a direct source of fundraising by Saudi Arabia. An ally to America and the world’s largest producers of oil. Many believed and probably still do today, that Osama Bin Laden’s personal fortune and businesses in Sudan was the source of this funding. William Wechsler, director of the task force NSC (responsible for the investigation), stated that, â€Å"Al Qaeda was a constant fundraising machine† (Kaplan, 18). U. S. officials did not confront the Saudi’s about this fact until after Sept 11, 2001. In 25 years the Saudi’s have been â€Å"the single greatest force in spreading Islamic Fundamentalism. † (20). The Saudi’s unregulated charities have funneled hundreds of millions of dollars to Al Qaeda cells and jihad groups globally. U. S. Ambassadors, CIA station Chiefs and Cabinet secretaries were encouraged by Saudi’s using billions of dollars in contracts, grants and salaries, to turn a blind eye. When Washington refused to confront the Saudi’s on their part of the terrorist’s network. This was the failure point in sounding the alarm of the rising of the jihad movements globally and of the events of 911. The Saudi’s argued that their charities have done an enormous amount of good work and blames the problems on what they call â€Å"renegade offices† (22). Foreign advisor to the crown prince of Saudi Arabia promises that steps are being taken that will ensure that it never happens again. The fear is that some of the Saudi’s charities played more of a role in terrorist activities. These charities helped to make the more primitive jihadists and insurgents into a more sophisticated global movement. It seems that individuals that were spreading the Wahhabist doctrine, a doctrine held by the Saudi royal family, turned out to be the most radical of the believers in the holly wars. They poured huge sums of money into the newly formed Al Qaeda network. According to a 2002 report Al Qaeda and others jihadists received $300 million and $500 million from Saudi Charities and private donors (Kaplan, 2003). To fund the mujahideen in Afghanistan. Washington and Riyadh helped with some $3. billion to aid in the fight with soviets. Bin Laden personally helped gain millions from clerics in the Muslim world to aid in this cause. The Saudi charities were able to operate in some of the hottest spots around the globe. There was no control on how the money was spent, U. S. officials said. The charities were perfect front’s organizations. They provided safe houses, false identities, travel documents and arms. All the organization were able to dispense large amounts of cash with little or no documentation. The private foundations were not what Americans would call charities. At the time terrorism was not views as a threat and the link of Saudi Arabia with terrorism was not deem as important and kept on the back burner (Kaplan, 2003). In 1998 the CIA began an investigation in Chicago which led them to over $1. 2 million terrorist gained from a local chemical firm. The money had been sent t Hamas and the source of the money came from a Saudi charity. Saudi’s spread the money through-out Washington by the millions that helped to buy friends and influences. One group, Carlyle Group in particular, made huge amounts of money dealings with the Saudi’s. Top advisors for the group included former President George H. W. Bush, James Baker, his secretary of state and Frank Carlucci, former Secretary of Defense. Saudi investment in America was as much as $600 billion in U. S. banks and stock markets. In 1998 attacks on the U. S. Embassies in Kenya and Tanzania changed all of that. A Task force on terrorist’s finances was formed and in 1999 the charities were even closer linked to the jihad movement. In June of 2003 Saudi officials finally admitted something had gone very wrong and felt they were not at fault for their shortcomings on how funds from the charities were handled. But in 2003 a lawsuit was filed by the 900 members of families of the victims of 911 totaling over $1 trillion dollars and names Saudi princes, businessmen and charities that handled terrorist responsible for the 911 attacks. Reform for the Saudi’s society will be the ultimate test (Halloran, 2006). Presidents Bush’s military tribunal system is another way of the U. S. is attempting to control crime and terrorism. The system is struggling with issues that range from questions that arise such as, what would qualify an individual as a combatant and are the same rules for war applicable to the war on terror (Waldman, 2006). The United States government has come to another problem with the war on terror. In recent years U. S. anti-terrorism units has been slowly decreasing the assets that were frozen stating the effort to â€Å"lack of urgency† as the reason. President Bush disagrees and believes that in order to stop terrorism the flow of money must stop (Johnson, 2007). Since it is clear that terrorism is here for sometime and funding is a key force to keeping them active and needs to eliminated, it is still clear that international laws governing terror is still another key focus the globe needs to address.

Marketing Plan for New Product Launch

{draw:g} {draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name & Id: Imran Shoukat MBP Members Name & Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: Purpose and Mission Part 3: Situational Analysis Product, Market Analysis Distribution Analysis Competitor Analysis Financial Analysis Other Analysis Part 4: Strategy and Objectives text:list-item} {text:list-item} Part 5: Tactical Programs {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Part 6: Budgets, Performance Analysis, Implementation Budgeting and Analysis Implementation Part 7: Additional Considerations Executive Summary This report explains the marketing plan for launchin g a fresh Juice named â€Å"Refresh†. This product has been made by the Glimmers Limited. And it is approved from the Ministry of health. In the very beginning of the report we have explained the mission and vision of the Glimmers and then we have further carried out our. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Lahore’s domestic market. The study included both primary and secondary research. The primary study focused on a survey of the competitors and the likings and disliking of people. Through this strategy company can penetrate more into the market and can attract the bulk of customers. For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product. Then we have made a marketing mix strategy for our product. We have divided market into different segments and decided to target the kids, youngster mature and old age person. We have also paid special attention to the packaging, color and price of the product. We have decided to place the product in all the markets of Punjab especially in the canteens of colleges and universities. We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conducted a market survey in future to know the opinion of public about our product and developed our product accordingly. Introduction to the Glimmers Limited Company’s Vision Statement: â€Å"Be the global leader in customer value†. Company’s Mission Statement: â€Å"To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society† The Glimmer’s Business in Lahore The Glimmers will commence its operation in Lahore from October 2010. The factory facility has been founded on a 20 canal area of land in the Industrial area, Ferozepur Road Lahore. The factory is expected to match the demand of our products. We have ensured the installation of modern, sophisticated and efficient equipment, conforming to the very latest standards of â€Å"Goods Manufacturing Practices†. Introduction to Refresh People started too perished under the scorching heat of summer in our country. They need an energy drink to refresh themselves. Refresh is a fresh juice product. It provides energy and keeps people fresh when they are felt weak or tired from doing a lot of work. It contains vitamins and proteins which is a useful energy source. Vitamins give freshness and proteins are the energy cells that recharge the human body so that they work at their maximum. The students, employees and workers become tired due to the work burden and sunlight which make them feel loose. They need an energy drink that makes them re-energize so they may be able to perform better again and feel refresh. * Slogan*: â€Å"The taste u desire† Ingredients are: {text:list-item} Objectives: To increase 25% market share {text:list-item} {text:list-item} {text:list-item} {text:list-item} Current Market Situation Refresh is a fresh juice product that is going to introduce in the Lahore domestic market. We are focusing to all levels of generation. The kids, youths, mature and olds and overall families The prices of the refresh are moderate, because it is for everyone in the society. Market Demographics: The customer of the Refresh consists of following: Geographic’s: The refresh geographic target area is currently Lahore. We are supplying our product to all area of the Lahore. We have further divided the areas of Lahore into 4 zones. A zone includes Gulberg, M. M Alam road, Defence B zone includes upper Mall, Wahdat road, model town C zone includes lower mall, Allama Iqbal Town, Sabzazar Scheme D zone includes Multan road , Sakeem mor, Allama Iqbal town {draw:frame} b. Demographics: There is an almost equal ratio between male and female and also kids. We are focusing: Kids Youngsters Mature Old age persons Our Competitors The Refresh is currently facing a very competitive environment. Because the competitors of the Refresh are:- Shezan Country Nestle Sunfresh Benz Product Review: The Refresh is available in 250ml size and available in different Flavors like: Mango Apple Pineapple Orange Mix-fruit Competitive Review â€Å"Refresh† Competitors: The competitors of â€Å"Refresh† juice are more than 10. NESTLE & SHEZAN is leading market right now and other companies are far away from it. NESTLE & SHEZAN has loyal customers over the years because it is very old company and customers are aware of its merits & demerits. The company’s first purpose is to compete NESTLE and other juices which have large market share. The main competitors are {draw:frame} & {draw:frame} {draw:frame} Product: Shezan juice is a product by Shezan International Ltd. Qualities of Shezan: High availability Large range of flavors Standardized and attractive packing Large promotion and market coverage Available in Various weights packing. Price: Minimum price of juice is 12 R. s Place: Shezan has a large market share in Pakistan. Sales: Promotion: They promote this product through Electronic media Print Media FM Radio stations Wall Chalking {draw:frame} {draw:frame} Product: Nestle beverages is a product by Nestle International. Qualities of Nestle: Large promotion and market coverage Large range of flavors High availability Price: Minimum price of juice is 20 R. s Promotion: They promote this product through a. Electronic media b. Print Media c. FM Radio stations Place: Nestle has a large market share in Pakistan. All calculations based on non-rounded figures Strategy: Creating shared value global forum Good pricing Better Quality By offering different flavors Intensive distribution Attractive packing SWOT Analysis of Glimmers {draw:frame} Strengths: Updated technology plant Quality product Specialists available for specialized jobs and tasks Hire experienced staff Medical insurance of employees Pakistani made Targeted to low and middle class people. Reasonable price Expiry date above 6 months Weakness New in juice industry Small distribution network Strong competitor No market share Limited experience of customers Opportunities Increase the distribution network. Acquiring the newer technology & techniques. Market is very big & attractive. Take-over of the distributor Increased demand of high quality products due to Lahore being a developed city. Threats Political instability New entrance from the exiting competitors So many competitors Retaining consumers Economic instability. Increases of general sales tax Development of plant Marketing Strategy and Objectives The market strategy is based on positioning of the product in the mind of consumers. Providing high quality Juice to the customers. We will distribute our product on mass level so that we can maximize the profitability. Positioning Strategies: We want to put an image of our product in the consumers mind as compare to competitor’s product. We want to target the high school, college and graduate students and government sectors that have to work hard and need to â€Å"Refresh† them in an instant. *2. * Segmentation: * We made the market segmentation on the following basis: Density Age Gender Income Family size Family life cycle Occupation Education Social classes Life style 3. Targeting: We will target the following customers: Kids Youngsters Mature Old age persons Marketing Mix: Product Price Promotion Place Product Strategy: Develop the long-term relationship with the customers Give val ues to the customers to delighting them Do whatever it takes not to satisfy the customers but retain our customers In order to accomplish this objective, the company has established sales, marketing and support teams. Product variety: Our product would be available in the following flavors:- Mango Apple Orange Grapes Mix-fruit Brand name: The name which we have chosen for our product is *â€Å"Refresh*† {draw:frame} Quality: High quality assurance would be our first priority. This would be ensured by: Implementing high quality standards Total quality management Acquisition of the high quality raw materials Design: â€Å"Refresh† is a sweet, refreshing Juice with an eye catching Tetra hedral pack. *Features*: Here are of the some features of our product: Fresh original fruit juice Provides proteins and minerals Provides vitamins Beneficial for kidneys Excellent in taste Gives freshness Tetra Pack protection packing Packaging: Product units are packed in 6-layered Tetra Pack Brick Aseptic. Sizes: Our product is available in 250 ml pack. Pricing Strategies: Our pricing strategies for the product are for total cost, which include custom services and other expenses. Pricing strategy usually change as the product passes through its life cycle. The price should be set at moderate level in order to attract a large number of buyers and to gain large market share. Amounts are in Pak Rupees. The total per unit price for 250ml packs that we will offer as follows: The cost of fruits Rs. 3 Electricity Rs. 2 Factory Overhead Rs. 3 Miscellaneous Rs. 2 Retailer Margin Rs. 2 Profit Rs. 3 Total Price Rs. 15 In accordance to our strategy we have decided to offer the product to customers at the price of Rs. 15. The price is very much compatible and the offer is substantial enough to attract a large percentage of market in a very quick time. Price and Quality Grid: This grid shows what pricing strategy a firm is perusing:- {draw:rect} {draw:custom-shape} According to this grid we are offering high quality at low price. So we are following penetration strategy. Communication Strategies: Promotion: Actually the promotion is a first step when we are launching a new product, but we make its strategies in last. We want to make a good image in the mind of customers, so that they will buy only our products. Criteria for Promotion: In promotion our main objective is to provide: Awareness Knowledge Liking Preference Purchasing Main Sources of Promotion: Electronic Media Print Media Cabel network Billboards Hoardings Electronic Media: Print Media: Billboards: Hoardings: Cabel Network Benefits: Following are the additional benefits which are offered to the customers to give them Value: Give 5 rappers and get one free juice pack Purchase ten juice packs and get one pack free. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes: Samsung FM Guru DVD system Rs. 5000 Place: Distributors Review To assure the availability of its product â€Å"Refresh† juice has established effective network of registered dealers. The main target of these juices is Lahore. draw:g} The end consumer would then purchase â€Å"Refresh† from the retailer. The distributor are the most reliable distributors in the region. They enjoy a flawless reputation combined with business relations with numerous retailers even in the rural areas of Lahore and near sides. This has ensured that â€Å"Refresh† will be made available all over Lahore. Budgeting: Controls: This is the main and last element of the marketing planning by using this we can check our product standard by comparing It with our standards if there is any problem arrive in marketing plan the it must be corrected. Three main functions are performed under this element of planning that is: Measuring Comparing Correcting Measuring: We can check our marketing condition through measuring in which different types of tasks may be performed like Surveys Survey *for* *The* Future: In order to learn weather people would like to buy or use our product, we have decided to conduct a market survey in future so that we can assure that people likes our product or not. Comparing: In controlling process we compare our product with our standards Correcting: If any problem occurs then correcting process will take place in which we found that from where the problem will arises. Marketing Organization: Refresh’s chief marketing officer, holds overall responsibility for all of the company’s marketing activities. There are other subordinates with him to help the sales campaigns, trade and consumer sales promotions, and public relations efforts. Action Programs: The â€Å"REFRESH† will be introduced in May. Following are summaries of the action programs we will use during this summer session to achieve our stated objectives. May We will initiate 80,00,000 rupees trade sales promotion campaign to educate dealers and generate excitement for the product launch, and provide sample crates to our selected product reviewers, opinion leaders and celebrities as part of our public relation strategy. June We will start an integrated print/displays/television campaign. The campaign will show how many features the â€Å"REFRESH† have for users to reenergize them. July As the juice advertisement continues, we will add consumer sales promotion by including them to our messages. We will also support or retailer to increase our sales. August _ _We plan to roll out a new advertisement having new views of customers through survey who have used our drink which will help to promote our juice. Story Board References: Philip Kotler* * * * (Principle Of Marketing) Journal of Marketing Journal of Advertisement Websites: www. mickinsey. com www. wikipedia. com *www. Nestle. Com* www. Angrofoods. com www. shezan. com www. marketing. com

Employment Laws and Managerial Consequences

Employment Laws and Managerial Consequences Free Online Research Papers It is the liability of HR as well as the Company to stay compliance with state and federal laws that pertains to worker practices. A worker’s instruction manual is considered to be the basis of information that is used in management in order to assist managers so that they can steer clear of legal actions brought on via the workforce and outer entity (Davis V., 2009). An HR director should be conversant with not only the system of rules enforced through a set of institutions, but also with the company’s written contract and measures within handling members of a staff controversies and legal document used to begin a civil lawsuit. They have got to keep in mind that almost not a day goes by without reports of equal-opportunity related lawsuits at job (Dessler G., 2009), and these procedures can certainly be avoided. Directors have to make sure that none of their employees are in violation. If they are in violation, the directors must take specific measures in dealing with the protest and infringement. Or else, there may be unalterable penalty, and the worker may possibly file a grievance. Several of the Laws connected with employment rights in which directors are required to pursue contain are; the Civil Rights Act, American with Disabilities Act (ADA), Age Discrimination in Employment Act of 1967 (ADEA), Veterans Employment Opportunity Act of 1998 (VEDA), the Equal Opportunity Act of 1972 (EEO), Worker Adjustment and Retraining Act (WARN), and the Immigration reform and Control Act of 1986 (IRCA) (Dessler G. 2009). It is essential for every director to be conversant with these laws and put into practice when handling every workers grievance. Even the most skilled directors, team leaders, or administrators seemed to forget about the Law of unintentional penalties; saying that for each alteration or deed, there are both optimistic penalties and pessimistic unintentional penalties. The directors on the other hand tend to want the optimistic penalties and so not so much the pessimistic unintentional penalties. (Bacal R., 2009). If the administrator follows the corporation’s course of action, which are the policies and measures that have been set forth via the corporation, then the penalties of a court case, high economic expenditure, and awful publicity can be invalidated. The most frequent accusation as well as the most significant Law within the employment business is the Civil Rights Act of 1964. This Law was of legislation within the year of 1972 via the federal agency charged with ending employment discrimination; stating that it is illegal for any firm that employs workers to differentiate against a member of their staff based on race, color, religion, sexual characteristics, or nationalized origin. Within this Law, the firm which pays for or hires the services of another person cannot turn down a hirer or release a human being with admiration to his or her reparation, stipulations, circumstances, or human rights of employment, because of a person’s race, color, religion, sexual characteristics, or national origin (Dessler G., 2009, p.28). A lot of workers file civil lawsuits against their employers due to such inequity and illegitimate release. Another infringement that a director frequently make is injudicious decisions about is unwanted physical intimacy, requests for sexual favors, spoken words or gestures. The Anti-Sexual Act of 1995 was formed to make firms accountable for reprimanding violating workforce according to specific guiding principle. Undesirable sexual advances, wishes for sexual favors, and other vocal or bodily demeanor of a sexually ambiguous nature constitute sexual harassment when this conduct explicitly or inexplicitly affects an individual’s employment, unreasonably interferes with an individual’s work performance, or creates an intimidating, hostile, or offensive work environment (Sexual Harassment, 2009). Lots of directors’ fall short of showing real concerns when it comes to their worker’s grievance, and that is why it tends to be one of their largest mistakes. Offenses such as sexual harassment are extremely serious and needed to be both assessed and acted on promptly in order to avoid managerial consequences. The best things that employer can do to avoid consequences is to make sure that all employees receive and understand the policies and procedures given in the employee handbook. They should provide training and take immediate action when a complaint or grievance is filed. By following the government employment laws, and company policies and procedures, they will find that legal issues and other entities will be avoided. References Bacal R. (2009). Ignoring the Law of Unintended Consequences. Retrieved on May 31, 2009 From: www.thetrainingworld.com/up/2009/04/19/ignoring-the-law-of-unintended-consequences-commonmanagerial Davis V. (2009). Colorado technical University Online, Phase 2 DB Live Chat HRM246_55_5_3. Retrieved on May 31, 2009 from: www.ctuonline.edu Dessler G. (2009). A Framework for Human Management (5th Ed.), Prentice Hall. The U.S. Equal Employment Opportunity Commission (2009). Sexual Harassment. Retrieved on May 31, 2009 from: www.sexualharassmentsupport.org/SHworkplace.html-52k- Research Papers on Employment Laws and Managerial ConsequencesMoral and Ethical Issues in Hiring New EmployeesTwilight of the UAWPETSTEL analysis of IndiaQuebec and CanadaThe Project Managment Office System19 Century Society: A Deeply Divided EraTrailblazing by Eric AndersonStandardized TestingIncorporating Risk and Uncertainty Factor in CapitalRelationship between Media Coverage and Social and

Critically Evaluate how Theories of Leadership Define and Explain how Essay

Critically Evaluate how Theories of Leadership Define and Explain how to Identify and Create Effective Leaders - Essay Example However, recently there has been increasing emphasis or recognition of dispersed leadership. This approach, having its foundation in psychology, sociology and politics rather than the management sciences considers leadership to be a process which is diffused through the organization instead of lying with the designated leader. The present project seeks to make a critical evaluation of the various definitions of leadership. It then goes on to explain how to identify and create effective leaders in the organization. It focuses on the traditional and individualistic views of leadership as these are considered to have the greatest relevance to the field of management development and leadership standards in organizations. Critical Analysis Leadership is an extremely high valued and highly sought after commodity. It is a common question for people to ask what make for the good leaders. Moreover leadership has attracted attention of the researchers all across the world and a review of the s cholarly articles on the subject reveals that there are numerous theoretical approaches for explaining the complexities of the process of leadership (Northouse, 2009, p.1). Some researchers have considered leadership as behaviour or trait while others have viewed the same from a relational standpoint or an information processing perspective (Northouse, 2009, p.1). Leadership Defined Stogdill (1974) brought forth through a series of research that there are as many different definitions of leadership as there are people trying to define it. Although each one knows intuitively about the meaning of the term, it appears mean differently to different individuals. The mere attempt to give a definition to leadership creates the discovery that it has numerous different meanings (Northouse, 2009, p.2). Certain components have been identified as being central to the conceptualization of leadership. Firstly leadership is considered to be a process; it includes a certain amount of influence; it occurs in groups and finally it involves common goals. Considering the above components the most common definition of leadership has evolved. Leadership has been defined as a process in which a single individual has influence over a group of individuals in order to attain a common goal (Northouse, 2009, p.2). The definition of leadership as a process means that it is neither a characteristic nor a trait residing in the leader; it is rather a transactional event occurring between the leaders and the followers. The term process implies that it is not a one way event; both leaders and followers get affected in the process. They need each other mutually. According to the views of Burns (1978), although there is a close link between the leaders and the followers, generally leaders are more associated with the initiation of the relationship, the creation of communication linkages and carrying the responsibility or burden of maintaining the relationship (Northouse, 2009, p.4). Theories of Leadership Researchers are of the opinion that a difference exists between the trait and process theory of leadership. It is common for people to think that people are born to be leaders or that people make leaders naturally. These are some statements which are generally expressed by people who consider the trait perspective towards leadership. The perspective suggests that

Purpose of this assignment Essay Example | Topics and Well Written Essays - 2750 words

Purpose of this assignment - Essay Example Integrated Marketing Communications (IMC) brings about synergy and better use of communication funds and Balancing the 'push' and 'pull' strategies Improves the company's ability to reach the right consumer at the right place at the right time with the right message. There is also a lot more to developing and implementing a successful Integrated Marketing Communications (IMC) program. This assignment will focus on the rapidly evolving field of integrated marketing communications. The assignment will examine the evolving role of IMC, how it differs from traditional advertising and promotion, and provide insights into how to measure the effectiveness of IMC programs. IMC has an increasingly central role to play in today's market place, because if offers companies a way to strategically coordinate messages and establish a meaningful dialogue with customers. In short, IMC provides organisations with a strategic method for both establishing and maintaining relationships with key stakeholders. And this is essential for marketing success in the twenty-first century The marketplace is changing. What was once a single audience has fragmented and companies have to establish and maintain brand relationships with a variety of groups of people-customers, as well as other stakeholders, such as employees, investors, suppliers and distributors, local communities, and the media. Organisations now have to communicate with these groups using a wide variety of media. Consequently there are more kinds of messages than ever before and inconsistency can become a company-wide problem. That is why IMC is also needed to coordinate communication consistency Because the mass media now have considerably less importance than they have had in the past, dialogue is becoming increasingly critical in this marketplace. That means that companies can no longer rely only on one-way communication targeted to large groups of customers. To be successful now, organizations must not only be able to target messages to individual customers, but also to listen and respond to all th eir stakeholders. That means they must know who these people are, and the key to that is database-driven communication. IMC is critical to brand relationship programs, because it provides the skills and new ways of thinking that are necessary if organizations are to create and successfully manage dialogue with customers and other key stakeholders. Integrated Marketing communication frame work Integrated Marketing Communications provides a framework for managing brand contacts. We all know the importance of branding out product or service, we also know the importance of maintaining a dialogue with our stakeholder relationship marketing, one-to-one, the voice of the customer, and most of us believe in communication consistency. However, these are only techniques that often fail to when practised without clear philosophy, or if not supported by integrated process. At a minimum, IMC provides and underlying model by: Identifying your StakeholdersIdentifying your Brand contacts Analysing Communications amongst Customers At Each Brand Contact Encouraging Dialogue At Each Brand Con